TV Market Round-Up – April 2000

Revenue Total terrestrial revenue (including GMTV) rose by 17.4% year on year, according to agency estimates. Of this, ITV’s revenue rose 19.4%; Channel 4’s grew by 10.8% and Channel 5 saw its revenue rise by 19.4%.

Revenue at breakfast franchise GMTV grew 11.7% and total satellite was up 37.8% in a year on year analysis.

Amongst the ITV franchises, Carlton’s Central last month took the largest slice of revenue, with a 16.6% share, showing no change on April 1999. London’s Carlton franchise came in second with a 15.8% slice, despite taking the greatest fall of period, down 0.8% points on last year.

Commercial Impacts April was a good month for all networks with commercial impacts showing increases across all audience categories. ITV saw the smallest increases over the period and saw a 4.8% drop in the Housewives and Children category, the only fall in a year on year ananysis. Satellite channels saw the greatest increases in audience impacts, with the key ABC1 Adults category in particular increasing by almost 43%.

Costs Per Thousand Costs per thousand rose across all audience categories on the ITV network; the Housewives and Children category saw the greatest increase, rising 25.5%. Channel 4 saw smaller increases in costs across most categories with the exception of ABC1 Adults, which fell back 1.5% and Men, which also became slightly cheaper, falling 3.1%. Men also became slightly cheaper on Channel 5, falling 3.2%.

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