TV Market Round-Up – April 2008
April was a mixed month for the terrestrial stations, with Five and GMTV posting year on year increases, while ITV1 and Channel 4 recorded losses. The best performance came from the breakfast station, which saw its revenues grow by 8.2% to stand at just over £5 million.
Revenues for Five went up by 3.3% during April 2008 to £24.4 million.
Across the ITV1 network, revenue income was down by 4.5% on April 2007, with compared regions pulling in £110.6 million. Channel 4 saw its income marginally slip by 1.5% on the previous year’s total.
Total Satellite saw its revenue total increase by 20.8% year on year, to stand at £95.5 million.
| Total Revenue | Apr 07 | Apr 08 | % Change |
| ITV1 | 115,710,000 | 110,550,000 | -4.5 |
| C4 | 56,350,000 | 55,500,000 | -1.5 |
| Five | 23,610,000 | 24,390,000 | 3.3 |
| GMTV | 4,650,000 | 5,030,000 | 8.2 |
| Total Terrestrial (inc. GMTV) | 200,320,000 | 195,470,000 | -2.4 |
| Total Satellite | 79,120,000 | 95,540,000 | 20.8 |
| Source: Agency Estimates | |||
ITV Franchises
According to our agency estimates, Carlton achieved the greatest share of ITV1 revenue, with the London weekday franchise area attaining 15.79% share of the network’s revenue. Narrowly behind was Central, accounting for 15.59% of the network’s revenue.
The North West/Border area, which went from 10.27% in April 2007 to 10.55% this year, saw the best year on year increase in share.
West Country maintains its position as ITV1’s smallest provider of revenue, remaining at 2.07% for April 2008.
| % Share of ITV Revenue by Franchise | Apr 07 | Apr 08 | % Point Change |
| Scotland | 6.63 | 6.63 | 0.00 |
| Anglia TV | 7.33 | 7.09 | -0.24 |
| Carlton | 15.56 | 15.79 | 0.23 |
| LWT | 11.28 | 11.49 | 0.21 |
| Central | 15.80 | 15.59 | -0.21 |
| North West/Border | 10.27 | 10.55 | 0.28 |
| Meridian | 11.46 | 11.41 | -0.05 |
| West Country | 2.09 | 2.07 | -0.02 |
| Ulster (UTV) | 2.91 | 2.86 | -0.05 |
| HTV | 6.03 | 6.13 | 0.10 |
| Yorkshire/North East | 10.66 | 10.40 | -0.26 |
Costs Per Thousand
ITV1 cost per thousand price fell across all our featured audiences. The biggest decrease in price came from Housewives with Children, down by 17% year on year.
Channel 4 also reported across the board falls for our featured audiences, with Men’s price falling by 15% to cost £18.89.
Five was also cheaper to reach across all audiences, with ABC1 Adults falling the most year on year (down 13.4% to cost £13.65).
| CPTs | Adults | Men | Women | Hwvs | Hwvs/Ch | ABC1 Adults |
| ITV1 | 6.63 | 17.30 | 10.75 | 10.06 | 51.88 | 18.21 |
| % Ch YoY | -11.3 | -13.1 | -10.1 | -9.7 | -17.0 | -13.6 |
| Channel 4 | 7.41 | 18.89 | 12.19 | 11.59 | 50.90 | 17.74 |
| % Ch YoY | -14.8 | -15.0 | -14.6 | -13.8 | -14.7 | -13.8 |
| Five | 4.86 | 12.66 | 7.89 | 7.26 | 32.70 | 13.65 |
| % Ch YoY | -7.2 | -4.6 | -8.7 | -6.7 | -9.3 | -13.4 |
Commercial Impacts
ITV1 saw all featured audiences improve year on year for commercial impacts, with Housewives with Children up 15.1% on April 2007. ABC1 Adults, 10.6% higher than twelve months ago, recorded the next biggest increase.
All featured audiences increased for Channel 4 during April 2008. The biggest increase was recorded amongst Men, up by 15.9% year on year. Next best performance came from Adults, which increased by 15.6% on the previous year’s figures.
Five commercial impacts increased across all featured audiences, with ABC1 Adults rising the most (up 19.2% year on year).
Total Broadcast’s recorded year on year rises for all featured audiences, with Women performing best up 17.5% on April 2007.
| Impacts | Adults | Men | Women | Hwvs | Hwvs/Ch | ABC1 Adults |
| ITV1 | 19,610 | 7,516 | 12,094 | 12,928 | 2,507 | 7,142 |
| % Ch YoY | 7.7 | 9.9 | 6.3 | 5.9 | 15.1 | 10.6 |
| C4 | 8,814 | 3,456 | 5,358 | 5,634 | 1,283 | 3,682 |
| % Ch YoY | 15.6 | 15.9 | 15.4 | 14.2 | 15.4 | 14.3 |
| Five | 5,902 | 2,267 | 3,636 | 3,953 | 878 | 2,102 |
| % Ch YoY | 11.3 | 8.3 | 13.2 | 10.8 | 13.8 | 19.3 |
| Satellite | 29,009 | 13,446 | 15,564 | 16,766 | 5,463 | 12,192 |
| % Ch YoY | 17.1 | 16.4 | 17.7 | 20.3 | 19.5 | 19.2 |
| Total Broadcast | 25,755 | 65,008 | 10,452 | 27,164 | 37,844 | 40,489 |
| % Ch YoY | 16.2 | 13.3 | 17.5 | 13.7 | 13.0 | 13.4 |
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