TV Market Round-Up – December 2001
Revenue
Year on year analysis shows that TV revenue across all terrestrial and non-terrestrial commercial channels fell by 6.5% year on year during December 2001. Channel 5 and GMTV were the worst affected with revenues dropping 16.9% and 9.8% respectively in an analysis against the same period in 2000. ITV1 saw the least significant year on year fall with revenue dropping 5.2% in December. Satellite proved that it is not immune to the slump with revenue slipping 12.9% year on year during December.
| Total Television Revenue – December 2001 | |||
| Total Revenue | Dec 00 | Dec 01 | % Change |
| ITV1 | 136,870,000 | 129,780,000 | -5.2 |
| C4 | 45,500,000 | 42,600,000 | -6.4 |
| C5 | 16,330,000 | 13,570,000 | -16.9 |
| GMTV | 4,800,000 | 4,330,000 | -9.8 |
| Total Terrestrial (inc. GMTV) | 203,500,000 | 190,280,000 | -6.5 |
| Total Satellite | 38,480,000 | 33,520,000 | -12.9 |
| Source: Agency Estimates | |||
Among the ITV franchises LWT saw the most significant year on year drop in revenue, sliding 0.52 percentage points during December. Central was close behind with a drop of 0.50 percentage points year on year. At the other end of the scale Meridian and HTV saw revenue increase year on year during December, the former by 0.84 percentage points and the latter by 0.27 percentage points. Central and Carlton continued to dominate in terms of revenue share, with a respective 16.03% and 14.34% share of the total revenue.
| December ITV Franchise Revenue Share Comparison | |||
| Station | Dec 00 | Dec 01 | % Point Change |
| Scotland | 6.36 | 6.32 | -0.04 |
| Anglia TV | 7.26 | 7.38 | 0.12 |
| Carlton | 14.42 | 14.34 | -0.08 |
| LWT | 12.48 | 11.96 | -0.52 |
| Central | 16.53 | 16.03 | -0.50 |
| North West/Border | 10.35 | 10.37 | 0.02 |
| Meridian | 10.88 | 11.72 | 0.84 |
| West Country | 2.09 | 1.81 | -0.28 |
| Ulster (UTV) | 2.57 | 2.69 | 0.12 |
| HTV | 5.56 | 5.83 | 0.27 |
| Yorkshire/North East | 11.49 | 11.55 | 0.06 |
Costs Per Thousand
ITV1 and Channel 4 saw costs per thousand rise across the board year on year during December. Both saw significant increases in the Housewives with Children category, with ITV1 experiencing a year on year rise of 17.2% and Channel 5 an increase of 11.5% in that category during December. Channel 5 saw costs per thousand fall across all categories. The most notable drop was in the ABC1 Adults category, which was down 30.5% year on year during December, followed by the Women category, which slipped 26.7%.
| CPTs | ||||||
| ITV1 | % Ch YoY | Channel 4 | % Ch YoY | Channel 5 | % Ch YoY | |
| Adults | 636 | 12.5 | 601 | 8.3 | 313 | -24.2 |
| Men | 1,521 | 8.2 | 1,270 | 4.8 | 662 | -21.4 |
| Women | 1,092 | 15.6 | 1,140 | 11.5 | 594 | -26.7 |
| Hwvs | 1,021 | 13.4 | 1,016 | 9.4 | 499 | -25.7 |
| Hwvs/Ch | 4,331 | 17.2 | 4,308 | 11.5 | 2,223 | -26.1 |
| ABC1 Adults | 1,677 | 11.3 | 1,362 | 9 | 872 | -30.5 |
Commercial Impacts
ITV1 and Channel 4 saw commercial impacts fall significantly year on year during December, with all categories dropping between 10% and 20%. The heaviest falls for both broadcasters was in the Housewives with Children category, which was down 19.10% at ITV1 and 16% at Channel 4. Channel 5 saw commercial impacts increase across all categories year on year during December, with the ABC1 Adults category rising by 19.6%. Satellite also saw commercial impacts increase year on year across all categories, with the Adults and Men categories rising by 18.2% and 18.7% respectively during December.
| Commercial Impacts | ||||||||
| ITV1 Impacts | % Ch YoY | C4 Impacts | % Ch YoY | C5 Impacts | % Ch YoY | Satellite Impacts | % Ch YoY | |
| Adults | 24738 | -15.70 | 8593 | -13.60 | 5253 | 9.60 | 11252 | 18.20 |
| Men | 10341 | -12.30 | 4066 | -10.70 | 2482 | 5.70 | 5891 | 18.70 |
| Women | 14397 | -18.00 | 4527 | -16.00 | 2770 | 13.30 | 5361 | 17.70 |
| Hwvs | 15407 | -16.40 | 5083 | -14.50 | 3297 | 11.90 | 5874 | 15.90 |
| Hwvs/Ch | 3632 | -19.10 | 1198 | -16.00 | 740 | 12.50 | 2382 | 8.80 |
| ABC1 Adults | 9379 | -14.80 | 3789 | -14.10 | 1885 | 19.60 | 4708 | 12.50 |
Industry News
ITC Rejects Freeserve Nudist Complaints C4 Restructures Commercial Development Division Carlton Losses Mount As More Jobs Go Liddiment Defends Risk Taking ITV Digital May Form Partnerships ITC Makes Senior Appointments Channel 5 Owner RTL Releases Trading Statement AOL Chief Tipped For Channel 4 Chair Channel 4 Sorry Over Swearing ITC Acknowledges Comedy’s Right To Satirise Lord Ryder Announced As BBC Vice Chair Channel 4 Chief To Be Announced Thompson Takes The Helm At Channel 4 Vivendi Offloads BSkyB Shares Cable TV Uptake Increases 6.5% Year on Year BSkyB Could Face Legal Action From Rivals OFT Proposes Ruling Against BSkyB BSkyB Signs News Deal With Channel 5 Broadband And Digital TV Will Dominate In 2002 BSkyB To Serve Up Next Big Breakfast BBC To Promote Digital Services BARB Releases Parallel Run Data
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