TV Market Round-Up – February 2008
February was a tough month for most of the terrestrial channels, with only GMTV recording a year on year increase in revenue. The breakfast station received £4.7 million in revenue monies, up 5.9% on February 2007.
Across the whole ITV1 network revenue was down by 3% to stand at £98.81 million.
Channel 4’s revenues fell 5.3% year on year, to £49.58 million. Whilst Five had the worst month revenue wise falling by 9.2% year on year, to stand at £ 19.49 million.
Total Satellite saw its revenue total increase by 15.1% year on year, to stand at £85.78 million.
| Total Revenue | Feb 07 | Feb 08 | % Change |
| ITV1 | 101,870,000 | 98,810,000 | -3.0 |
| C4 | 52,380,000 | 49,580,000 | -5.3 |
| Five | 21,470,000 | 19,490,000 | -9.2 |
| GMTV | 4,440,000 | 4,700,000 | 5.9 |
| Total Terrestrial (inc. GMTV) | 180,160,000 | 172,580,000 | -4.2 |
| Total Satellite | 74,550,000 | 85,780,000 | 16.6 |
| Source: Agency Estimates | |||
ITV Franchises
According to our agency estimates, Central achieved the greatest share of ITV1 revenue, with the Midland franchise areas attaining a 15.75% share of the network’s revenue.
The London weekend franchise area LWT, which went from 10.14% in February 2007 to 11.45% this year, saw the best year on year increase in share.
West Country maintains its position as ITV1’s smallest provider of revenue, remaining at 2.03% for February 2008.
| % Share of ITV Revenue by Franchise | Jan 07 | Jan 08 | % Point Change |
| Scotland | 7.13 | 7.05 | -0.08 |
| Anglia TV | 7.28 | 7.48 | 0.20 |
| Carlton | 15.37 | 14.75 | -0.62 |
| LWT | 10.14 | 11.45 | 1.31 |
| Central | 16.22 | 15.75 | -0.47 |
| North West/Border | 10.09 | 9.95 | -0.14 |
| Meridian | 11.54 | 11.99 | 0.45 |
| West Country | 2.20 | 2.03 | -0.17 |
| Ulster (UTV) | 2.95 | 3.04 | 0.09 |
| HTV | 6.56 | 6.12 | -0.44 |
| Yorkshire/North East | 10.52 | 10.40 | -0.12 |
Costs Per Thousand
ITV1’s cost per thousands price fell across all our featured audiences. The biggest decrease in price came from Housewives With Children, which was down by 3.9% year on year
Channel 4 also reported across the board falls for our featured audiences, this time Men had the greatest decrease (down 10.6% to cost £16.58).
Not to be left out, Five was also cheaper to reach across all audiences, with Men falling the most year on year (down 17.4% to cost £9.12).
| CPTs | Adults | Men | Women | Hwvs | Hwvs/Ch | ABC1 Adults |
| ITV1 | 5.86 | 16.16 | 9.20 | 8.72 | 44.01 | 16.22 |
| % Ch YoY | -0.8 | -0.1 | -1.1 | -1.3 | -3.9 | -0.6 |
| Channel 4 | 6.62 | 16.58 | 11.03 | 10.31 | 46.00 | 15.29 |
| % Ch YoY | -7.8 | -10.6 | -5.9 | -8.0 | -5.7 | -5.9 |
| Five | 3.77 | 9.12 | 6.43 | 5.76 | 29.13 | 11.25 |
| % Ch YoY | -17.2 | -17.4 | -17.1 | -16.8 | -12.6 | -15.8 |
Commercial Impacts
ITV1 saw only the Housewives With Children audience improve year on year for featured commercial impact audiences, up 1% on February 2007. The biggest fall for the channel was seen amongst Men, 2.9% less than 12 months ago.
All featured audiences increased for Channel 4 during February 2008. The biggest increase was recorded amongst Men, up by 5.9% year on year.
Five’s commercial impacts increased across all featured audiences, with Men rising the most (up 9.8% year on year).
Total Broadcast recorded year on year rises for all featured audiences, with ABC1 Adults performing best – up 9% on February 2007.
| Impacts | Adults | Men | Women | Hwvs | Hwvs/Ch | ABC1 Adults |
| ITV1 | 19,834 | 7,194 | 12,640 | 13,325 | 2,641 | 7,168 |
| % Ch YoY | -2.3 | -2.9 | -1.9 | -1.8 | 1.0 | -2.4 |
| C4 | 8,808 | 3,518 | 5,291 | 5,657 | 1,268 | 3,814 |
| % Ch YoY | 2.7 | 5.9 | 0.6 | 2.9 | 0.4 | 0.6 |
| Five | 6,082 | 2,515 | 3,566 | 3,982 | 787 | 2,039 |
| % Ch YoY | 9.6 | 9.8 | 9.5 | 9.1 | 3.8 | 7.8 |
| Satellite | 28,404 | 13,203 | 15,201 | 16,357 | 5,094 | 12,474 |
| % Ch YoY | 14.5 | 12.7 | 16.1 | 17.0 | 11.2 | 20.0 |
| Total Broadcast | 64,741 | 26,896 | 37,845 | 40,477 | 10,128 | 26,147 |
| % Ch YoY | 6.5 | 6.8 | 6.3 | 7.1 | 6.4 | 9.0 |
BARB: www.barb.co.uk