TV Market Round-Up – March 2008
As with the previous month only GMTV recorded a year on year increase in revenue amongst the terrestrial channels during March. The breakfast station received £5.3 million in revenue monies, up 18.5% on March 2007.
Across the whole ITV1 network revenue was down by 2% to stand at £114.43 million.
Channel 4’s revenues fell 5% year on year, to £56.86 million. Five recorded the greatest year on year decline, down by 11.4% to stand at £ 21.27 million.
Total Satellite saw its revenue total increase by 15.4% year on year, to stand at £96.4 million
| Total Revenue | Mar 07 | Mar 08 | % Change |
| ITV1 | 116,770,000 | 114,430,000 | -2.0 |
| C4 | 59,880,000 | 56,860,000 | -5.0 |
| Five | 24,020,000 | 21,270,000 | -11.4 |
| GMTV | 4,480,000 | 5,310,000 | 18.5 |
| Total Terrestrial (inc. GMTV) | 205,150,000 | 197,870,000 | -3.5 |
| Total Satellite | 83,570,000 | 96,400,000 | 15.4 |
| Source: Agency Estimates | |||
ITV Franchises
According to our agency estimates Central achieved the greatest share of ITV1 revenue, with the Midland franchise areas attaining 15.67% share of the network’s revenue.
The North West/Border area, which went from 9.36% in March 2007 to 10.07% this year, saw the best year on year increase in share.
West Country maintains its position as ITV1’s smallest provider of revenue, remaining at 2.04% for March 2008.
| % Share of ITV Revenue by Franchise | Mar 07 | Mar 08 | % Point Change |
| Scotland | 6.80 | 6.70 | -0.10 |
| Anglia TV | 7.53 | 7.50 | -0.03 |
| Carlton | 15.30 | 15.09 | -0.21 |
| LWT | 11.84 | 11.48 | -0.36 |
| Central | 16.32 | 15.67 | -0.65 |
| North West/Border | 9.36 | 10.07 | 0.71 |
| Meridian | 12.09 | 11.83 | -0.26 |
| West Country | 2.06 | 2.04 | -0.02 |
| Ulster (UTV) | 2.98 | 2.95 | -0.03 |
| HTV | 6.07 | 6.36 | 0.29 |
| Yorkshire/North East | 9.65 | 10.32 | 0.67 |
Costs Per Thousand
ITV1 cost per thousands price fell across all our featured audiences. The biggest decrease in price came from Men, down by 8.8% year on year
Channel 4 also reported across the board falls for our featured audiences, with Men by 14.1% to cost £17.44.
Five was also cheaper to reach across all audiences, with ABC1 Adults falling the most year on year (down 23.2% to cost £11.2).
| CPTs | Adults | Men | Women | Hwvs | Hwvs/Ch | ABC1 Adults |
| ITV1 | 6.24 | 16.50 | 10.03 | 9.45 | 48.44 | 16.98 |
| % Ch YoY | -5.2 | -8.8 | -2.9 | -3.3 | -3.2 | -7.5 |
| Channel 4 | 7.26 | 17.44 | 12.44 | 11.47 | 51.25 | 17.03 |
| % Ch YoY | -12.8 | -14.1 | -12.0 | -11.5 | -14.0 | -9.1 |
| Five | 3.94 | 9.68 | 6.64 | 6.03 | 27.80 | 11.20 |
| % Ch YoY | -17.7 | -18.5 | -17.1 | -16.0 | -18.1 | -23.2 |
Commercial Impacts
ITV1 saw all featured audiences improve year on year for commercial impacts, with Men up 7.4% on March 2007. ABC1 Adults, 5.9% higher than twelve months ago, recorded the next biggest increase.
All featured audiences increased for Channel 4 during March 2008. The biggest increase was recorded amongst Men, up by 10.5% year on year.
Five’s commercial impacts increased across all featured audiences, with ABC1 Adults rising the most (up 15.3% year on year).
Total Broadcast’s recorded year on year rises for all featured audiences, with Adults performing best up 15.6% on March 2007.
| Impacts | Adults | Men | Women | Hwvs | Hwvs/Ch | ABC1 Adults |
| ITV1 | 21,581 | 8,161 | 13,420 | 14,247 | 2,779 | 7,929 |
| % Ch YoY | 3.3 | 7.4 | 1.0 | 1.4 | 1.2 | 5.9 |
| C4 | 9,214 | 3,835 | 5,379 | 5,833 | 1,305 | 3,929 |
| % Ch YoY | 8.9 | 10.5 | 7.8 | 7.3 | 10.4 | 4.5 |
| Five | 6,357 | 2,586 | 3,770 | 4,150 | 900 | 2,234 |
| % Ch YoY | 7.5 | 8.7 | 6.8 | 5.4 | 8.1 | 15.3 |
| Satellite | 32,170 | 15,141 | 17,029 | 18,398 | 5,691 | 13,904 |
| % Ch YoY | 21.8 | 21.7 | 21.8 | 23.9 | 16.0 | 26.8 |
| Total Broadcast | 28,616 | 70,926 | 10,996 | 30,197 | 40,729 | 43,770 |
| % Ch YoY | 15.6 | 11.9 | 9.7 | 14.6 | 10.0 | 10.8 |
BARB: www.barb.co.uk