TV Market Round-Up – May 2008
May was a tough month for all terrestrial stations, with year on year revenue falls seen amongst all stations. The biggest hit was seen by Channel 4, which fell by 6.9% on May 2007’s revenue total.
Despite the extended ratings success of Britain’s Got Talent, ITV1 revenue fell by 3.2% year on year to stand at £120.68 million for the month.
Meanwhile Five, which had the second biggest year on year drop, took in £24.31 million for the month, down 6.5%.
Total Satellite saw its revenue total increase by 11.5% year on year, to stand at £95.36 million.
| Total Revenue | May 07 | May 08 | % Change |
| ITV1 | 124,650,000 | 120,680,000 | -3.2 |
| C4 | 60,870,000 | 56,670,000 | -6.9 |
| Five | 26,000,000 | 24,310,000 | -6.5 |
| GMTV | 4,710,000 | 4,550,000 | -3.4 |
| Total Terrestrial (inc. GMTV) | 216,230,000 | 206,210,000 | -4.6 |
| Total Satellite | 85,520,000 | 95,360,000 | 11.5 |
| Source: Agency Estimates | |||
ITV Franchises
According to our agency estimates Central achieved the greatest share of ITV1 revenue. The Midland franchise area took 15.91% share of the network’s total revenue. The next best performance came from London weekday franchise area Carlton, with 15.01%.
London weekend franchise LWT saw the best year on year increase in share, going up by 0.32 percentage points to stand at 11.53% for May 2008.
West Country maintains its position as ITV1’s smallest provider of revenue, remaining at 2.08% for May 2008.
| % Share of ITV Revenue by Franchise | May 07 | May 08 | % Point Change |
| Scotland | 6.59 | 6.89 | 0.30 |
| Anglia TV | 7.32 | 7.40 | 0.08 |
| Carlton | 15.15 | 15.01 | -0.14 |
| LWT | 11.21 | 11.53 | 0.32 |
| Central | 16.01 | 15.91 | -0.10 |
| North West/Border | 10.27 | 10.14 | -0.13 |
| Meridian | 11.92 | 11.60 | -0.32 |
| West Country | 2.11 | 2.08 | -0.03 |
| Ulster (UTV) | 2.89 | 2.86 | -0.03 |
| HTV | 6.04 | 6.16 | 0.12 |
| Yorkshire/North East | 10.45 | 10.42 | -0.03 |
Costs Per Thousand
ITV1 cost per thousands price fell across all our featured audiences. The biggest decrease in price came from Housewives with Children, down by 15.7% year on year.
In contrast to the main commercial channel, Channel 4 saw increases across the board for our featured audiences, with Housewives with Children recording the dearest price increase (16.6%).
Five saw all but two of our featured audiences decrease in CPT price. The biggest price rise being Housewives with Children, up by 14.3% year on year. The only other audience to increase its CPT price was Men, up 0.4% on May 2007.
| CPTs | Adults | Men | Women | Hwvs | Hwvs/Ch | ABC1 Adults |
| ITV1 | 7.14 | 18.48 | 11.63 | 10.95 | 53.16 | 19.81 |
| % Ch YoY | -6.9 | -10.7 | -4.5 | -3.7 | -15.7 | -10.2 |
| Channel 4 | 8.58 | 20.92 | 14.55 | 13.39 | 61.26 | 20.00 |
| % Ch YoY | 3.1 | 1.2 | 4.5 | 3.2 | 16.6 | 2.5 |
| Five | 5.38 | 13.76 | 8.83 | 7.94 | 39.33 | 15.06 |
| % Ch YoY | -1.7 | 0.4 | -3.0 | -2.9 | 14.3 | -8.6 |
Commercial Impacts
ITV1 saw all featured audiences improve year on year for commercial impacts, with Housewives with Children up 14.9% on May 2007. Men, 8.4% higher than twelve months ago, recorded the next biggest increase.
All featured audiences decreased for Channel 4 during May 2008. The biggest drop was recorded amongst Housewives with Children, down by 20.1% year on year.
Five saw all commercial impacts slump across all featured audiences, with Housewives with Children falling the most, at 18.2% year on year.
Total Broadcast recorded year on year rises for all featured audiences, with ABC1 performing best, up 5.6% on May 2007.
| Impacts | Adults | Men | Women | Hwvs | Hwvs/Ch | ABC1 Adults |
| ITV1 | 19,887 | 7,682 | 12,205 | 12,966 | 2,671 | 7,166 |
| % Ch YoY | 4.0 | 8.4 | 1.4 | 0.5 | 14.9 | 7.8 |
| C4 | 7,769 | 3,187 | 4,582 | 4,978 | 1,088 | 3,334 |
| % Ch YoY | -9.6 | -7.9 | -10.8 | -9.7 | -20.1 | -9.1 |
| Five | 5,316 | 2,078 | 3,238 | 3,601 | 727 | 1,899 |
| % Ch YoY | -4.9 | -6.9 | -3.6 | -3.7 | -18.2 | 2.3 |
| Satellite | 27,925 | 12,962 | 14,963 | 16,170 | 5,161 | 12,044 |
| % Ch YoY | 6.9 | 6.6 | 7.0 | 9.1 | 4.3 | 10.0 |
| Total Broadcast | 62,428 | 26,365 | 36,063 | 38,813 | 9,932 | 25,029 |
| % Ch YoY | 2.2 | 3.8 | 1.1 | 1.7 | 0.6 | 5.6 |
BARB: www.barb.co.uk