TV Market Round-Up – September 2006
September saw substantial drops in revenue for all terrestrial broadcasters, with GMTV faring worst, having lost over a quarter of its revenue year on year.
ITV1 also had a poor month, even though it was the start of the new season and new dramas and ratings bankers such as X-Factor returned to the screen. The channel’s revenue dropped by £20 million year on year, ending the month on £131.5 million.
Channel 4 and Five also saw reductions in revenue, dropping by 7% and 5.5% respectively, meaning the total terrestrial revenue for September was down by over 11% year on year.
By comparison, revenues in the satellite sector rose by over a fifth, ending the month with nearly £85 million.
| Total Revenue | Sep 05 | Sep 06 | % Change |
| ITV1 | 151,950,000 | 131,530,000 | -13.4 |
| C4 | 69,950,000 | 65,080,000 | -7.0 |
| Five | 29,500,000 | 27,870,000 | -5.5 |
| GMTV | 6,700,000 | 4,820,000 | -28.1 |
| Total Terrestrial (inc. GMTV) | 258,100,000 | 229,300,000 | -11.2 |
| Total Satellite | 68,650,000 | 84,320,000 | 22.8 |
| Source: Agency Estimates | |||
ITV Franchises
Following the trend from last month, Central saw the greatest increase in its share of ITV1 revenue, rising 1.3% points to 16.6% share, contributing the largest share of all the franchise areas.
By comparison, Carlton and LWT both saw their share fall by 1.4% points, down to 15.1% and 11.5% share respectively.
West Country remained the provider of the smallest share at 2.2%, however it added 0.3% points to its share year on year.
| % Share of ITV Revenue by Franchise | Sep 05 | Sep 06 | % Point Change |
| Scotland | 6.33 | 6.35 | 0.0 |
| Anglia TV | 6.90 | 7.47 | 0.6 |
| Carlton | 16.51 | 15.12 | -1.4 |
| LWT | 12.88 | 11.53 | -1.4 |
| Central | 15.33 | 16.60 | 1.3 |
| North West/Border | 9.29 | 9.73 | 0.4 |
| Meridian | 12.37 | 11.80 | -0.6 |
| West Country | 1.99 | 2.24 | 0.3 |
| Ulster (UTV) | 2.48 | 3.05 | 0.6 |
| HTV | 5.71 | 6.00 | 0.3 |
| Yorkshire/North East | 10.24 | 10.10 | -0.1 |
Costs Per Thousand
ITV1 saw most of its CPTs for our featured audiences fall during September, with Women and ABC1 Adults dropping by 3.7%. The only audience that saw its price go up was Men, which rose 2% to £22.91.
Channel 4, meanwhile, saw price rises across all featured audiences, with the exception of Women which fell by 3.5% year on year. Men and ABC1 Adults both saw large price rises, increasing by 20.6% and 18.8% respectively.
Five saw its CPTs all increase between 9% and 11% during September. Housewives with Children was the only exception which increased by 2.6%.
| CPTs | Adults | Men | Women | Hwvs | Hwvs/Ch | ABC1 Adults |
| ITV1 | 8.48 | 22.91 | 13.46 | 12.83 | 58.41 | 23.37 |
| % Ch YoY | -1.6 | 2.0 | -3.7 | -3.0 | -1.3 | -3.7 |
| Channel 4 | 10.70 | 26.71 | 17.84 | 16.69 | 70.50 | 26.14 |
| % Ch YoY | 6.1 | 20.6 | -3.5 | 0.7 | 1.3 | 18.8 |
| Five | 6.28 | 15.55 | 10.54 | 9.44 | 39.27 | 18.33 |
| % Ch YoY | 10.6 | 9.7 | 11.1 | 9.2 | 2.6 | 8.9 |
Commercial Impacts
Impacts were down for all terrestrial broadcasters during September across all our featured audiences. ITV1 felt the most consistent reductions, with between 10% and 15% drops in viewers over the month.
Channel 4 meanwhile, suffered the greatest impact falls for its Men and ABC1 Adult audiences, which both fell by over a fifth.
Five also had a tumble in impacts, with all featured audiences, with the exception of Housewives with Children, falling by between 13% and 15%.
Even with satellite showing good year on year impact growth, total broadcast impacts fell during September as a result of the low terrestrial figures.
| Impacts | Adults | Men | Women | Hwvs | Hwvs/Ch | ABC1 Adults |
| ITV1 | 18,249 | 6,755 | 11,494 | 12,064 | 2,649 | 6,622 |
| % Ch YoY | -12.0 | -15.2 | -10.1 | -10.7 | -12.3 | -10.1 |
| C4 | 7,159 | 2,867 | 4,292 | 4,587 | 1,086 | 2,929 |
| % Ch YoY | -12.3 | -22.8 | -3.6 | -7.6 | -8.2 | -21.7 |
| Five | 5,220 | 2,108 | 3,112 | 3,473 | 835 | 1,789 |
| % Ch YoY | -14.6 | -13.9 | -15.0 | -13.5 | -7.9 | -13.2 |
| Satellite | 22,906 | 10,843 | 12,063 | 12,918 | 4,495 | 9,914 |
| % Ch YoY | 18.8 | 17.6 | 20.0 | 21.2 | 9.6 | 19.0 |
| Total Broadcast | 55,038 | 23,014 | 32,024 | 34,114 | 9,401 | 21,809 |
| % Ch YoY | -1.6 | -3.5 | -0.1 | -0.6 | -1.9 | -1.4 |
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