BBC Two’s penultimate Dragon’s Den managed to win over the football’s peak audience between 9.30pm and 10pm last night.
ITV1’s UEFA Champions League coverage, which saw Arsenal beat Celtic 3-1, attracted a high of 5.4 million viewers early on in the match but slipped down to 1.9 million viewers in the final fifteen minutes of the all-important peak hour.
Meanwhile, Dragon’s Den pulled in 4.4 million peak viewers and a 16.9% average audience share during the post-watershed prime time slot.
BBC One’s extended peak-time programme, an adaptation of John Buchan’s adventure novel The 39 Steps, which started at the earlier time of 8.30pm, picked up 3.5 million average viewers and a 15.7% audience share.
Elsewhere, Channel 4’s Big Brother pulled in 2 million average viewers and a 9.1% share, while Five’s 9 o’clock film Second in Command picked up 1 million average viewers.
Overnight data is available each morning in mediatel.co.uk’s TV Database, with all BARB registered subscribers able to view reports for terrestrial networks and key multi-channel stations.