TV Round-Up – November

Total terrestrial TV revenue for November, excluding GMTV, came in at £228.9m. Of this, ITV brought in £164.5m , C4 £53.3m and C5 £11m. GMTV’s estimated revenue was £8.7m.

ITV/C4 impacts were down by quite small margins across the board in November. Women dropped the most year on year, with a fall of 5.2% while Housewives/Children dropped almost 5% to 5,694. While Adult impacts were down 4.5%, ABC1 Adults showed the smallest drop with a fall of 1.6%. C5 impacts for Adults stood at 2,719 while for ABC1 Adults it was 946.

ITV/C4 CPTs for November all showed increases of between 4% and 8%, with Women showing the largest increase. CPT for Adults stood at 742p while ABC1 Adults went up to 1,986p. For C5 the Adult CPT was 493p, while ABC1 Adults was 1,415p.

ITV will be disappointed that its viewing share for November showed a bigger year on year drop than BBC1, though it still retains a slim grip on its claim to be “Britain’s favourite button”. For November its share stood at 31.9% (down 3.2% points) compared to BBC1’s 30.6% (down 2.2% points). Once again Cable and Satellite channels showed the fastest growth, up 1.7% points to 12.1%.