Tycoon Fails To Impress For ITV1
New entrepreneurial reality format, Tycoon, failed to wow the viewers last night on its debut, with an average adult audience of just over 1.8 million making the show the least watched in the 9pm to 10pm timeslot.
The new programme from Dragon’s Den star Peter Jones, which attempts to whittle down a selection of hopefuls to just one tycoon ala The Apprentice and the aforementioned Dragon’s Den, gave ITV1 an 8.7% audience share in the slot.
Meanwhile, it was gutter-mouthed celebrity chef Gordon Ramsay that benefited the most from not competing with the now finished first series of Britain’s Got Talent, drawing in an average adult audience of just over 3.8 million (an 18% share) for The F-Word.
The other networks also benefited, with Lenny’s Britain, comedian Lenny Henry’s exploration of what it is that makes us laugh, gaining a 14.1% share for BBC One.
Almost three million adults on average tuned in for the giggle fest, compared to more than 2.5 million last week (see More Than Six Million Stick With Talent Quest), whilst the final part of Andrew Marr’s History Of Modern Britain lured just shy of 2.8 million on average.
The programme, which charted the history of the UK in the post-Thatcher era, gained a 13.1% share for BBC Two, marginally beating Five’s 13% share in the timeslot for CSI: Crime Scene Investigation, which had slightly less viewers than Marr’s programme did.
Earlier, fashionista Gok Wan’s show How To Look Good Naked on Channel 4 beat Trinny And Susannah Undress on ITV1. The style guru gained an average adult audience of almost 2.6 million (13.7%), whilst the poisonous pair attracted just over 2.5 million (13.3%).
Also on Channel 4, after Ramsay’s cook-up, Big Brother was watched by an average of almost 3.4 million adults, giving the show a 19.6% viewing share between 10pm and 11pm.
Overnight data is available each morning in mediatel.co.uk’s TV Database, with all BARB registered subscribers able to view reports for terrestrial networks, ITV2 and Sky One.
ITV: 020 7843 8000 www.itv.com BBC: 020 8743 8000 www.bbc.co.uk Channel 4: 020 7396 4444 www.channel4.com Five: 020 7550 5555 www.five.tv