UBC Media buys Radio Lynx for £2.4m

Specialist radio company UBC Media has bought radio and internet marketing business Radio Lynx for £2.4 million.

Last month, UBC acquired IntaMedia, a similar company to Radio Lynx, as part of the completion of the £11 million sale of UBC’s commercial business to GTN.

Radio Lynx, which was owned and operated by Music Marketing Services Ltd, posted revenues of £1.8 million in the financial year 2008.

UBC said that it will operate Radio Lynx and IntaMedia separately but will take advantage of synergies between the two and use its increased market share to grow the sector as a whole.

Simon Cole, the UBC chief executive, said: “”We see the area of content related marketing activity as key to the future of this company.

“The new media models evolving, both in traditional media and on the internet, involve a much closer relationship between advertisers and content. As a company with a 20-year history of content creation, we see this as an opportunity.”