UK Ad Market Value To Remain Flat In 2002, US To Show Slight Decline
In its April edition of the top 10 global ad markets, AdAge Global concludes that the order is likely to stay the same for 2002, with some shifts in market value.
According to a report from FIPP, the US ad market is forecast to drop 1.6% to £133.6 billion in 2002, whilst Japan is expected to fall 8.6% to $41.6 billion. The UK, Germany and Brazil are predicted to remain flat and Italy, South Korea, Canada and China are all expected to improve to varying degrees.
| 2001 Global Ad Market Rankings | ||
| Value ($ billion) | ||
| 1 | US | 135.7 |
| 2 | Japan | 41.6 |
| 3 | Germany | 17.2 |
| 4 | UK | 15.2 |
| 5 | France | 9.0 |
| 6 | Italy | 7.2 |
| 7 | Brazil | 6.4 |
| 8 | S. Korea | 5.9 |
| 9 | Canada | 5.3 |
| 10 | China | 5.0 |
| Source: AdAge Global, April 2002 | ||
