UK Adspend Grew 4.2% In 2007
UK advertising expenditure reached £19.4 billion in 2007, up 4.2% year-on year, according to figures published today in the Advertising Association’s Advertising Statistics Yearbook 2008.
This figure compares to annual growth of only 0.7% in 2006.
| UK Advertising Expenditure at current prices, 2007 | |||
| Total Advertising Expenditure (£ Millions) | |||
| Press | 7,716 | ||
| Television | 4,671 | ||
| Internet | 3,026 | ||
| Direct Mail | 2,171 | ||
| Outdoor & Transport | 1,058 | ||
| Radio | 534 | ||
| Cinema | 207 | ||
| TOTAL | 19,384 | ||
| Note: These figures are inclusive of production costs. | |||
| Source: Advertising Association’s Advertising Statistics Yearbook 2008 | |||
The press remains the largest medium, attracting 40% of all advertising expenditure. TV follows with 24%, while internet is the third largest medium accounting for nearly 16% of expenditure.
| UK Advertising Expenditure, % share | |||
| % Share | |||
| Press | 39.8 | ||
| Television | 24.1 | ||
| Internet | 15.6 | ||
| Direct Mail | 11.2 | ||
| Outdoor & Transport | 5.5 | ||
| Radio | 2.8 | ||
| Cinema | 1.1 | ||
| TOTAL | 100 | ||
| Note: These figures are inclusive of production costs. | |||
| Source: Advertising Association’s Advertising Statistics Yearbook 2008 | |||
The fastest-growing media in 2007 were internet (up 39.5%), cinema (up 10.1%) and outdoor and transport (up 4.6%). Cinema benefited from increased admissions due to a strong film line-up while expenditure on outdoor was boosted by ongoing digitisation of the medium.
In April, the IAB and PwC released research which found that online advertising grew almost 40% year on year in 2007 to a new high of over £2.8 billion.
| UK Advertising Expenditure, year-on-year % change | |||
| Year-on-year % change | |||
| Press | -1.6 | ||
| Television | 2.3 | ||
| Internet | 39.5 | ||
| Direct Mail | -6.5 | ||
| Outdoor & Transport | 4.6 | ||
| Radio | 3.4 | ||
| Cinema | 10.1 | ||
| TOTAL | 4.2 | ||
| Note: These figures are inclusive of production costs. | |||
| Source: Advertising Association’s Advertising Statistics Yearbook 2008 | |||
Advertising Association: 020 7828 2771 www.adassoc.org.uk