UK advertising expenditure has totalled £3,993 million in the first quarter of 2005. The internet confirmed industry predictions for a strong performance, rising by an impressive 48.9% year on year, according to the latest figures from the Advertising Association (AA).
The AA shows, in its
Quarterly Survey of Advertising Expenditure, total adspend in the UK to have increased by 5.3% compared to the same period in 2004, equivalent to a 3.5% rise in real terms.
Most media measured recorded positive year on year growth, with television adspend, for the first three months of 2005, was shown to be up to 11.7%, reaching £1,019 million. Outdoor advertising expenditure and cinema also enjoyed increases, rising by 12% and 16.8% respectively for the same period.
The survey covered national and regional newspapers, with the latter rising by 0.6% year on year, while nationals dropped slightly by 0.1% over the same period.
Direct mail took the biggest tumble, dropping by 8.8% in Q1 2005, while adspend in the business magazine sector also dipped in the period, going down by 4.3%.
The AA and the World Advertising Research Centre (WARC) forecast advertising expenditure in the UK to rise by almost 5% this year and by nearly 4% in 2006 (see UK Adspend Forecast To Rise 5% In 2005).
| |
Q1 2005 adspend |
Q1 2005 on Q1 2004 % change |
| |
£m |
current prices |
constant prices |
| National newspapers |
521 |
1.7 |
-0.1 |
| Regional newspapers |
806 |
2.3 |
0.6 |
| Consumer magazines |
194 |
1.6 |
-0.2 |
| Business magazines |
221 |
-2.7 |
-4.3 |
| Total press |
1,742 |
1.4 |
-0.3 |
| of which display |
926 |
2.5 |
0.8 |
| of which classified |
816 |
0.1 |
-1.6 |
| Television |
1,019 |
13.6 |
11.7 |
| Radio |
140 |
1.5 |
-0.2 |
| Outdoor |
213 |
14 |
12 |
| Cinema |
34 |
18.8 |
16.8 |
| Internet |
210 |
51.5 |
48.9 |
| Direct mail |
636 |
-7.2 |
-8.8 |
| Total measured adspend |
3,993 |
5.3 |
3.5 |
| Source: AA’s Quarterly Survey of Advertising Expenditure June 2005 |
|
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