UK Adults Prefer On-Demand To Traditional TV Viewing

A new survey has revealed that 63% of UK adults would rather watch on-demand television programmes on their sets, via a broadband connection, than their traditional TV viewing schedule.

The Tiscali TV Trends Report 2007 report found that of those who already view on-demand content, 42% actually watching less TV as a result, while 41% view the same amount.

The report also found that 17% of UK adults have already downloaded content on-demand to their TV sets, with movies the most compelling content. As many as 51% would prefer to rent a movie by downloading it than go to a shop to purchase it.

Despite not knowing what the term ‘IPTV’ means, nearly half of the respondents believe that today’s traditional TV schedules will no longer exist in 10 years’ time. One in four people believe large broadcasters like ITV will struggle to survive in the new marketplace against small independents that can provide on-demand content.

Tiscali plans to roll out its TV product in early 2007 following its acquisition of Video Networks International.

Tiscali: www.tiscali.co.uk