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UK Advertising Association Forecasts

UK Advertising Association Forecasts

These tables include the latest AA UK advertising short term quarterly forecasts and yearly forecasts.

UK Total Advertising Short Term Quarterly Forecast
Total Display Revenue* (£m) Y-o-Y Growth
Q1 2005 2,406 10.3%
Q2 2005 2,359 -1.0%
Q3 2005 2,297 1.6%
Q4 2005 2,643 -0.5%
Q1 2006 2,345 -2.5%
Q2 2006 2,447 3.7%
Q3 2006 2,238 -2.6%
Q4 2006 2,581 -2.3%
Q1 2007 2,376 1.3%
Q2 2007 2,471 1.0%
Q3 2007 2,383 6.5%
Q4 2007 2,698 4.5%
Q1 2008 2,397 0.9%
Q2 2008 2,450 -0.8%
Q3 2008 2,203 -7.6%
Q4 2008 2,434 -9.8%
Q1 2009 1,978 -17.4%
Q2 2009 2,081 -13.9%
Q3 2009 1,998 -9.0%
Q4 2009 2,262 -6.9%
Q1 2010 1,943 -1.8%
Q2 2010 2,075 -0.3%
Q3 2010 2,055 2.9%
Q4 2010 2,336 3.3%
Q1 2011 2,027 4.3%
Source: Advertising Association, July 2009
* Figures quoted in current prices
UK Total Advertising Short Term Yearly Forecast
Total Display Revenue* (£millions) Y-o-Y Growth
2006 9,611 -1.0%
2007 9,928 3.3%
2008 9,450 -4.8%
2009 8,319 -11.9%
2010 8,409 1.1%
Source: Advertising Association, July 2009
* Figures quoted in current prices
High and low Twelve-Year Forecast Options (£m at constant 2000 prices)
High Option Low Option
Total Display Classified Recruitment Other Classified inc. Search Total Display Classified Recruitment Other Classified in. search
2010 13,976 9,113 953 3,910 13,976 9,113 953 3,910
2020 21,207 11,743 1,304 8,160 17,840 9,879 1,097 6,865
CAGR% 4.3 2.6 3.2 7.6 2.5 0.8 1.4 5.8
Source: AA’s Long Term Advertising Expenditure Forecast
Note: Media covered by the report include television, national newspapers, regional newspapers, consumer magazines, business magazines, directories, radio, out-of-home, cinema, the internet, direct mail and mobile.

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