The tables on this page show the latest UK advertising growth forecasts by medium from GroupM, ZenithOptimedia and Magna.
GroupM (12/09) | ZenithOptimedia (04/10) | Magna (04/10) | Consensus | |
---|---|---|---|---|
Newspapers | – | -5.0 | -2.7 | -3.9 |
National Newspapers | -5.8 | – | – | -5.8 |
Regional Newspapers | -4.6 | – | – | -4.6 |
Magazines | -8.1 | -2.2 | -2.6 | -4.3 |
Television | -0.2 | 6.0 | 3.5 | 3.1 |
Radio | -5.0 | -2.0 | 3.0 | -1.3 |
Outdoor | 2.2 | 3.0 | 3.8 | 3.0 |
Cinema | -2.4 | -0.6 | – | -1.5 |
Internet | 7.3 | 4.0 | 9.6 | 7.0 |
Mobile | 5.0 | – | – | 5.0 |
Total | 0.1 | 1.3 | 3.0 | 1.5 |
2010 v 2009 | 2011 v 2010 | 2012 v 2011 | |
---|---|---|---|
Newspapers | -1.9 | -1.4 | -1.3 |
Magazines | -2.2 | 0.4 | 0.5 |
TV | 7.0 | 1.0 | 3.0 |
Radio | -2.0 | 0.0 | 5.0 |
Cinema | -0.6 | 1.9 | 1.2 |
Outdoor | 9.8 | 1.9 | 4.8 |
Online | 4.6 | 2.9 | 3.5 |
Total | 2.9 | 0.9 | 2.1 |
2010 v 2009 | 2011 v 2010 | |
---|---|---|
National Newspapers | -1.5 | 1.9 |
Regional Newspapers | -7.3 | -4.4 |
Consumer Magazines | -5.0 | -1.9 |
B2B Magazines | -9.9 | -6.1 |
TV | 11.6 | 3.0 |
Radio | 6.0 | 4.1 |
Cinema | 5.4 | 2.6 |
Outdoor | 6.5 | 5.9 |
Online | 7.1 | 7.8 |
Mobile | 46.3 | 36.4 |
Total | 4.2 | 3.3 |
2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2010-2015 CAGR | |
---|---|---|---|---|---|---|---|---|---|
Television | 3,246.2 | 2,908.6 | 3,010.9 | 3,111.2 | 3,287.5 | 3,458.6 | 3,703.7 | 3,941.1 | 5.5% |
-Annual growth/decline | -4.9% | -10.4% | 3.5% | 3.3% | 5.7% | 5.2% | 7.1% | 6.4% | |
Search | 1,688.9 | 1,867.9 | 2,091.7 | 2144.7 | 2322.6 | 2509.3 | 2672.6 | 2843.5 | 6.3% |
-Annual growth/decline | 22.7% | 10.6% | 12.0% | 2.5% | 8.3% | 8.0% | 6.5% | 6.4% | |
Other Internet/Digital | 1,158.4 | 1,155.7 | 1,222.1 | 1,292.5 | 1,375.9 | 1,463.3 | 1,557.5 | 1,656.0 | 6.3% |
-Annual growth/decline | 14.2% | -0.2% | 5.7% | 5.8% | 6.5% | 6.3% | 6.4% | 6.3% | |
Total Online Advertising | 2,847.2 | 3,023.6 | 3,313.9 | 3,437.2 | 3,698.5 | 3,972.6 | 4,230.1 | 4,499.6 | 6.3% |
-Annual growth/decline | 19.1% | 6.2% | 9.6% | 3.7% | 7.6% | 7.4% | 6.5% | 6.4% | |
Newspapers | 3,499.7 | 2,773.8 | 2698.2 | 2665.1 | 2622.5 | 2575.8 | 2529.3 | 2477.6 | -1.7% |
-Annual growth/decline | -12.0% | -20.7% | -2.7% | -1.2% | -1.6% | -1.8% | -1.8% | 2.0% | |
Magazines | 1,346.6 | 1,111.7 | 1,082.7 | 995.1 | 905.5 | 810.2 | 710.2 | 603.4 | -11.0% |
-Annual growth/decline | -9.9% | -17.4% | -2.6% | -8.1% | -9.0% | -10.5% | -12.3% | -15.0% | |
Radio | 386.3 | 335.7 | 345.8 | 308.8 | 305.8 | 302.3 | 299.0 | 295.3 | -3.1% |
-Annual growth/decline | -8.5% | -13.1% | 3.0% | -10.7% | -1.0% | -1.1% | -1.1% | -1.3% | |
Outdoor | 972.3 | 853.6 | 885.7 | 920.8 | 940.2 | 973.5 | 987.4 | 1,020.6 | 2.9% |
-Annual growth/decline | -3.3% | -12.2% | 3.8% | 4.0% | 2.1% | 3.5% | 1.4% | 3.4% | |
Total Global Core Media | 12,298.3 | 11,006.9 | 11,337.2 | 11,438.3 | 11,759.9 | 12,093.0 | 12,459.7 | 12,837.5 | 2.5% |
-Annual growth/decline | -3.2% | -10.5% | 3.0% | 0.9% | 2.8% | 2.8% | 3.0% | 3.0% |