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UK Advertising Growth Forecasts By Medium

UK Advertising Growth Forecasts By Medium

The tables on this page show the latest UK advertising growth forecasts by medium from GroupM, ZenithOptimedia and Magna.

2010 Ad Spend Growth by Medium – Comparison
GroupM (12/09) ZenithOptimedia (04/10) Magna (04/10) Consensus
Newspapers – -5.0 -2.7 -3.9
National Newspapers -5.8 – – -5.8
Regional Newspapers -4.6 – – -4.6
Magazines -8.1 -2.2 -2.6 -4.3
Television -0.2 6.0 3.5 3.1
Radio -5.0 -2.0 3.0 -1.3
Outdoor 2.2 3.0 3.8 3.0
Cinema -2.4 -0.6 – -1.5
Internet 7.3 4.0 9.6 7.0
Mobile 5.0 – – 5.0
Total 0.1 1.3 3.0 1.5
Source: As above, compiled by MediaTel Insight
UK Advertising Growth Forecasts: ZenithOptimedia
2010 v 2009 2011 v 2010 2012 v 2011
Newspapers -1.9 -1.4 -1.3
Magazines -2.2 0.4 0.5
TV 7.0 1.0 3.0
Radio -2.0 0.0 5.0
Cinema -0.6 1.9 1.2
Outdoor 9.8 1.9 4.8
Online 4.6 2.9 3.5
Total 2.9 0.9 2.1
Source: ZenithOptimedia, July 2010
UK Advertising Growth Forecasts: GroupM
2010 v 2009 2011 v 2010
National Newspapers -1.5 1.9
Regional Newspapers -7.3 -4.4
Consumer Magazines -5.0 -1.9
B2B Magazines -9.9 -6.1
TV 11.6 3.0
Radio 6.0 4.1
Cinema 5.4 2.6
Outdoor 6.5 5.9
Online 7.1 7.8
Mobile 46.3 36.4
Total 4.2 3.3
Source: GroupM, June 2010
MAGNA UK Advertising Revenue Forecast (£ in Millions)
2008 2009 2010 2011 2012 2013 2014 2015 2010-2015 CAGR
Television 3,246.2 2,908.6 3,010.9 3,111.2 3,287.5 3,458.6 3,703.7 3,941.1 5.5%
-Annual growth/decline -4.9% -10.4% 3.5% 3.3% 5.7% 5.2% 7.1% 6.4%
Search 1,688.9 1,867.9 2,091.7 2144.7 2322.6 2509.3 2672.6 2843.5 6.3%
-Annual growth/decline 22.7% 10.6% 12.0% 2.5% 8.3% 8.0% 6.5% 6.4%
Other Internet/Digital 1,158.4 1,155.7 1,222.1 1,292.5 1,375.9 1,463.3 1,557.5 1,656.0 6.3%
-Annual growth/decline 14.2% -0.2% 5.7% 5.8% 6.5% 6.3% 6.4% 6.3%
Total Online Advertising 2,847.2 3,023.6 3,313.9 3,437.2 3,698.5 3,972.6 4,230.1 4,499.6 6.3%
-Annual growth/decline 19.1% 6.2% 9.6% 3.7% 7.6% 7.4% 6.5% 6.4%
Newspapers 3,499.7 2,773.8 2698.2 2665.1 2622.5 2575.8 2529.3 2477.6 -1.7%
-Annual growth/decline -12.0% -20.7% -2.7% -1.2% -1.6% -1.8% -1.8% 2.0%
Magazines 1,346.6 1,111.7 1,082.7 995.1 905.5 810.2 710.2 603.4 -11.0%
-Annual growth/decline -9.9% -17.4% -2.6% -8.1% -9.0% -10.5% -12.3% -15.0%
Radio 386.3 335.7 345.8 308.8 305.8 302.3 299.0 295.3 -3.1%
-Annual growth/decline -8.5% -13.1% 3.0% -10.7% -1.0% -1.1% -1.1% -1.3%
Outdoor 972.3 853.6 885.7 920.8 940.2 973.5 987.4 1,020.6 2.9%
-Annual growth/decline -3.3% -12.2% 3.8% 4.0% 2.1% 3.5% 1.4% 3.4%
Total Global Core Media 12,298.3 11,006.9 11,337.2 11,438.3 11,759.9 12,093.0 12,459.7 12,837.5 2.5%
-Annual growth/decline -3.2% -10.5% 3.0% 0.9% 2.8% 2.8% 3.0% 3.0%
Source: Magna, April 2010

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