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UK Leads In eCommerce, Says Net Value

UK Leads In eCommerce, Says Net Value

The UK is still ahead of the game when it comes to ecommerce, reports NetValue. In their May 2001 internet survey, figures show that more UK net users are enjoying the benefits of a secure ecommerce market.

  visited ecommerce site made secure connection
UK 75.9% 42.1%
US 73.9% 28.8%
France 68.9% 39.2%
Norway 68.6% 45.1%
Germany 64.5% 26.3%
Spain 63.3% 30.4%
Denmark 45.7% 8.1%
Sweden 39.9% 6.9%
Source: NetValue, May 2001

Meanwhile Sweden and Denmark have the highest proportion of households online, closely followed by the US. Although Spain has the least number of households online, NetValue reports that Spanish users connect for longer and view more pages than any other European country.

Sweden 57.6%
Denmark 55.5%
US 50.6%
Norway 44.7%
UK 38.4%
Germany 32.9%
France 24.9%
Spain 19.6%

Source: NetValue, May 2001

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