UKOM Video Site Data Report: November 2012

Despite reaching a record amount of users in the preceding months, November brought a fall in the UK’s online population.

Even the onset of the festive period and the online panic buying that comes with it couldn’t stop the overall number of people going online from falling.

A month on month drop of 868,000 users saw the online population for November total at 43 million.

While the UK’s online universe was busy buying presents for loved ones, they neglected their duties to indulge themselves with viral videos and catching up on Emmerdale. Eight of the top 10 video sites were affected by the build up to the festive period.

LOVEFiLM.com was hit the hardest, with over 1 million of the previous month’s visitors MIA. The film rental and streaming service was down 38% month on month. Surprisingly this resulted in the Amazon-owned site falling two places in the top ten.

YouTube remained at the top of the pile, as usual, with 24.7 million users (a 4% drop). ITV Player saw the second biggest percentage fall – down 20%. The broadcaster’s catch up site was down by 587,000 people.

It wasn’t all bad news though. Machinima, broadcaster of original shows and The Walking Dead and  Battlestar Galactica spin-offs, saw their YouTube channel rise by 8.5%. A total of 3 million users helped the channel move up two places in the top ten.

Subscribers can access further UKOM data and breakdowns in MediaTel’s online database.