US advertising spending for the full year 2007 rose 0.6% compared to full year 2006, according to a new report from the Nielsen Company.
The internet continued to demonstrate the strongest performance of any media category, with year on year growth of 18.9%.
According to preliminary figures from Nielsen Monitor-Plus, advertising spending was mixed across media with gains in some categories and declines in others.
In addition to internet advertising, other media categories that showed an increase in 2007 were national magazines (7.6%), outdoor (7.2%), national Sunday supplements (4.9%), national cable TV (2.2%), and Spanish-language TV (1.5%).
“Several traditional media outlets are demonstrating resilience and strong growth in an overall softening economy, with Outdoor continuing a five-year steady climb in advertising spending,” said Annie Touliatos, director, Product Development and Marketing, Nielsen Monitor-Plus.
| Media Category |
2006 vs. 2007 % Change |
| Internet |
18.9% |
| National Magazines |
7.6% |
| Outdoor |
7.2% |
| National Sunday Supplements |
4.9% |
| National Cable TV |
2.2% |
| Spanish Language TV |
1.5% |
| Network TV |
-1.5% |
| Local Magazines |
-1.7% |
| Spot Radio |
-2.0% |
| Spot TV Markets 101-210 |
-2.6% |
| Network Radio |
-3.9% |
| B-to-B Magazines |
-4.0% |
| Local Sunday Supplements |
-4.9% |
| Spot TV Markets 1-100 |
-5.1% |
| Local Newspaper |
-7.5% |
| National Newspaper |
-7.7% |
| Total Advertising Spending |
0.6% |
| Source: Nielsen Monitor Plus |
US advertising growth was substantially lower than other regions of the globe, with Asia-Pacific reporting a 12.1% increase and EMEA (Europe, Middle East, and Africa) up nearly 5%.
Specifically, newspapers have shown a steady decline year-over-year in the US, while all other countries measured by the Nielsen Company reported growth for this media category.
A recent report from TNS Media Intelligence said that the US advertising market finished 2007 with measured spending of $148.99 billion, up 0.2% year on year (see US Advertising Expenditures Grew 0.2% In 2007).
Meanwhile, new figures from the Advertising Association revealed that advertising expenditure in the UK is expected to rise by 3.2% this year, at current prices, with outdoor & transport and the internet leading the growth (see UK Adspend To Rise 3.2%).
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