US Adspend Rises 2.8% In H1, Says Nielsen Media Research
US advertising spend rose by 2.8% during the first half of the year, with a strong performance in the Hispanic television market leading the way, according to the latest data from Nielsen Media Research.
Nielsen says that the pace of US advertising spending for the first half of 2003 appears to be strengthening. Spending in Q1 was negatively impacted by continued economic weakness and the war in Iraq and rose by just 1.8%. Moving into Q2, growth rose to 3.6%, resulting in an overall H1 gain of 2.8%.
“If second quarter increases are truly reflective of the state of the ad economy, and spending continues to climb, the year can possibly finish with advertising expenditure growth between 3%-4%,” said Jeff King, managing director of Nielsen Monitor-Plus.
King’s FY 2003 projection is right in line with a consensus figure compiled by MediaTelINSIGHT, which puts growth at 3.8%. The forecasts range from a high of 4.9% from eMarketer, to a low of 2.7% from ZenithOptimedia; both of these figures were published in June 2003, as shown.
For a collection of all the recent advertising forecasts, by region and media, click here. |
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