US business to business (B2B) print advertising witnessed a turnaround in fortunes in January, with spend rising by 2.9% year on year to $619.1 billion, according to the latest figures from American Business Media (ABM).
The group says the growth supports its forecast of a 3% rise in B2B print adspend for the first quarter of 2003, although the war could delay this growth until the second half. A rise of 3% is also predicted for the full year.
Whilst dollar spend rose in January, advertising page volumes continued to fall, down by 5.4%, although the automotive, travel, retail and computers categories were up.
| US Business To Business Adspend By Sector, January 2003 |
| |
|
|
| |
January |
| |
Revenue ($000s) |
Year On Year Change |
| Finance, Business & Advertising |
117,656 |
2.2% |
| Telecommunications |
10,716 |
-38.9% |
| Computers |
40,185 |
3.2% |
| Software |
50,701 |
-8.5% |
| Manufacturing & Elec. Equip.,Mat’s & Components |
40,697 |
-13.5% |
| Drugs & Toiletries/PERQ |
80,224 |
10.1% |
| Horticulture & Farming |
14,239 |
-18.5% |
| Services, Direct Response, Classified |
111,405 |
3.4% |
| Retail |
50,097 |
18.2% |
| Home & Building |
50,884 |
11.3% |
| Automotive |
25,834 |
32.8% |
| Travel |
26,427 |
21.3% |
| Total |
619,066 |
2.9% |
| Source: American Business Media, March 2003 |
