US Companies Turning To Interactive Marketing, Says DMA
US interactive spending by the consumer and business-to-business sectors is set to double in the next four years, according to the Direct Marketing Association (DMA).
Spending on direct marketing with interactive media is set to reach $8.4 billion in 2006, an increase from the projected $4.04 billion for 2002. In the meantime, interactive media sales will increase from $36 billion to $81 billion
| US Adspend On Direct Marketing With Interactive Media ($ million) | ||||
| Year | 2000 | 2001 | 2002 | 2006 |
| Consumer | 1,212.4 | 1,355.6 | 1,593.5 | 3,331.9 |
| B2B | 2,003.6 | 2,165.4 | 2,450.6 | 5,047.2 |
| Source: Direct Marketing Association, July 2002 | ||||
