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US Corporate Adspend Decline Underlies Global Trend

US Corporate Adspend Decline Underlies Global Trend

Total ad spend in the US fell from $23.8 billion in Q1 2000 to $22.6 billion in Q1 2001. This fact is reflected in the finding of Competitive Media Reporting who report that spending amongst the top ten advertisers in the US dropped by almost 12% year on year in Q1 2001.

Company  Q1 2001(Millions)  Q1 2000(Millions)  % Change 
General Motors $516.1 $676.2 -23.70%
AOL Time Warner $382.7 $296.6 29.00%
Daimler Chrysler $376.0 $369.7 1.70%
Proctor & Gamble $365.2 $385.8 -5.30%
Philip Morris $346.9 $480.6 -27.80%
Walt Disney Co $266.2 $977.7 -4.10%
Ford Motor Co $255.9 $316.7 -19.20%
AT&T $249.1 $163.6 52.30%
GlaxoSmithKline $213.4 $211.2 1.00%
Johnson&Johnson $190.8 $222.1 -14.10%
Source: CMR

“With the economic challenges facing businesses and industries since late last year, this significant decrease in ad spending has not caught anyone by surprise,” said David Peeler, president and CEO of CMR. “The advertising industry often strongly reflects what is happening in a majority of sectors. With Corporate America being required to make cuts across the board, it is logical to see a downturn in these numbers as well.”

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