US display ad spending reaches $2.7bn in Q1
US internet users received a record 1.1 trillion display ads during the first quarter, a 15% year on year increase, according to new comScore figures.
Total US display ad spending in Q1 reached an estimated $2.7 billion, with the average cost per thousand impressions (CPM) equal to $2.48.
Jeff Hackett, comScore senior vice president, said: “Following a severe ad recession that began in late 2008 and continued through the first three quarters of 2009, we’ve been seeing a strong resurgence in the online display ad market.
“The first quarter of 2010 posted strong volume in online display ads, coinciding with increasing expenditure from advertisers and higher CPMs for publishers. This pickup in activity should bode well for the online advertising industry as we move forward in 2010.”
| Q1 2009 | Q1 2010 | Percent Change | |
|---|---|---|---|
| Total Display Ad Impressions (MM) | 944,446 | 1,089,732 | 15% |
Social networking site Facebook led all online publishers during Q1 with 176 billion display ad impressions, representing 16.2% market share. Yahoo! Sites ranked second with 132 billion impressions (12.1%), followed by Microsoft Sites with 60 billion impressions (5.5%).
Magna’s latest US advertising growth forecast predicts that online advertising will be the fastest growing medium this year, although television will remain the largest advertising platform, generating $56 billion in ad revenues in 2010.