A new report from Magna Global predicts that by the end of 2012, US DVR subscriber households will reach 43.5 million (37% of TV households), up from its estimate of 26 million (23.4% of TV households) as of the end of the first quarter of 2008.
By 2012, it expects true Video-on-Demand will reach 63.1 million US households (approximately 53.7% of television households). This compares with 37.8 million VOD households (33.9% of total TV households) at the end of the first quarter of 2008.
As of the end of March 2008, it estimates that 65.7 million households had broadband access out of 116.4 million total households. It also estimates that internet access was enjoyed by approximately 72.7 million households by the end of the first quarter of 2008.
Total US broadband access is forecast to rise to 86.7 million households by the end of 2012.
A report from Palisades MediaGroup found that although more US viewers are recording programmes with DVRs, they are not actually delaying viewing for very long (see 20% Of Americans Watch TV Online On Weekly Basis).
The study discovered that, on average, more than half of all DVR primetime programme playback is done within the same day it was recorded. And by the end of the following day, DVR owners have completed approximately three-quarters of all programme playback.
Accenture’s inaugural Global Broadcast Consumer Survey, meanwhile, found that consumers are more loyal to programmes than TV channels.
The survey discovered that although television remains the predominant mass communications device worldwide, with 97% of respondents watching TV in a typical week, consumption patterns vary based on a number of factors including geography, age and socio-economic status (see Viewers More Loyal To TV Programmes Than Channels).
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