US online advertising revenues fell by 4.1% to $1.46 billion in the second quarter of 2002, according to a new report from the Internet Advertising Bureau.
The figures, produced in association with PricewaterhouseCoopers, showed that internet adspend was down 21.9% when compared with Q2 2001. The report also revised down its Q1 estimate to $1.52 billion from the $1.55 billion reported earlier this year (see
US Internet Adspend Continues To Slide). The six monthly statistics make equally discouraging reading with total revenue down 20.8% to $2.98 million.
“The results for the first half of this year come as no surprise to the industry and continue to reflect that weakened media market which all ad sectors have experienced for the first half of 2002,” said IAB president and CEO Greg Stuart. “That said, we are heartened by some very clear indicators that the overall market is improving.”
Banners continue to be the most popular form of online advertising and represent 32% of all ads run on the web. Sponsorships make up 24% and classifieds 15% but keyword searches saw the most significant growth and now account for almost one in ten of all internet ads.
