New research from Mediamark has revealed that the number of adults using the internet in the US has slowed down and hit a plateau of 63%.
Based on a survey conducted over 30 days at 26,000 homes, the data research company found that although 79.5% of adults have access to the internet either at home or work, only 63% are regularly using an online service.
Mediamark said that although the internet is still growing, it’s slowed from a sprint to a crawl and further penetration will require the ‘unconnected’ and ‘resistors’ to be converted to using the net.
Andy Arthur, client services at MRI said: “Suggesting a long-term plateau in growth, our data shows there is an entrenched group of non-connected adults and a die-hard group of resistors that promise to hold out for the foreseeable future.”
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