US marketers are continuing to put their ad dollars online at the expense of print advertising, according to the 2008 State of the Marketer survey report from Eloqua, which found that 55% of US marketers anticipate a decrease in print ad spend three years from now.
Online advertising spend is expected grow at a rapid rate, with 90% of US marketers saying they will continue to increase their direct online advertising budgets – and 15% saying they will ‘radically’ increase online ad spend.
Moreover, some 78% say they will increase their social media spend; 74% say they will increase their direct email spend; and 65% say they will increase their mobile texting/SMS spend.
Overall, more than 40% of marketers have radically increased their budgets for online advertising from three years ago.
The survey was conducted with nearly 200 US marketing professionals at companies covering a variety of industries and ranging in size from $10 to $500 million in annual revenues and including industries such as business and professional services, high technology, manufacturing, retail and hospitality.
In January, Yankee Group forecast that the US online advertising market will reach $50.3 billion in revenue by 2011, more than double 2007’s revenue (see US Online Ad Market To Reach $50.3bn In Revenue By 2011).
Related Links
