The population of mobile video viewers in the US will grow by nearly 30% in 2010, reaching 12.9 million, according to a new report from eMarketer.
This is a reach of 7.7% of the total population, and less than 10% of mobile phone users, but numbers are predicted to double by 2013, and continue growing in 2014.
This would mean a compound annual growth rate (CAGR) of 22.8% from 2009 through 2014.
The report predicts that mobile video revenues, including direct downloads, subscriptions and ad-supported video, will triple between 2009 and 2014, rising from $436 million to $1.34 billion.
“Video is in many ways the most fragmented of the three primary mobile content categories,” said Noah Elkin, senior analyst at eMarketer. “Video consumption on mobile phones can take place through various channels, including paid and free applications, mobile websites, pay-per-view downloads and subscriptions through mobile carriers.”
This is in contrast to previous research from ABI research, which predicted mobile video revenue to reach $2 billion by 2014.