US online consumer spending was up 23% year on year in the second quarter of 2007, according to new figures from comScore.
The biggest gains were enjoyed by sales of consoles and video games, up by 159% year on year, with sports and fitness (58%), consumer electronics (51%) and event tickets (44%) also experiencing year on year gains.
Total US online consumer spending reached $170.8 billion in 2006, with non-travel spending accounting for $102.1 billion and travel spending accounting for $68.8 billion.
Based on the first-half growth rates, total US online consumer spending is on track to reach $200 billion in 2007.
Gian Fulgoni, chairman of comScore, said: “Even factoring in the moderate growth rates from Q1, we’re currently on pace to break $200 billion in e-commerce spending in 2007.
“However, in the past we’ve seen growth rates accelerate as the year progresses, culminating with the online holiday shopping season, so $200 billion may actually turn out to be a conservative estimate.”
The recent Simultaneous Media Survey, conducted for the Retail Advertising and Marketing Association by BIGresearch, showed that consumers in the US were most motivated to begin an online search after viewing ads in magazines (47%), with ads on TV (42.8%) and reading articles (43.7%), also scoring highly (see Search Motivations Of US Consumers).
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