US online adspend dropped by 14.7% year on year in 2001, according to the latest figures from CMRi, the internet division of CMR.
CMRi estimates that internet adspend for last year reached $2.5 billion in the US. The company is expecting to see an upward swing in Q3 2002, with the year ‘already showing some signs of improvement’, according to CMR president, David Peeler.
“CMR estimates that internet spending will lead the way in 2002, in terms of significant growth, up 8.8% from its 2001 total. With subtle signs of recovery on the horizon, the industry awaits the economy’s stabilisation, and then we’re hopeful to see advertising revenues reach more positive levels,” adds Peeler.
| Top Online Ad Spending By Industry |
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2001 Total |
| Retail |
$533,334,134 |
| Media & advertising |
$450,528,608 |
| Financial |
$327,275,380 |
| Computers & software |
$251,100,359 |
| Local services & amusements |
$238,423,776 |
| Public transport, hotels & resorts |
$126,341,361 |
| Auto., auto. access & equipment |
$107,543,376 |
| Government & organisations |
$89,706,672 |
| Telecommunications |
$79,196,470 |
| Insurance & real estate |
$67,178,658 |
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| Source: CMRiÂ’s AdNetTrackUS, March 2002 |
Retail and media and advertising were the top-spending industry sectors in 2001, with outlays of $533.3 million and $450.5 million respectively.
Yahoo sustained its number one position as the leading website generating the most dollars in 2001 with $344 million for the year. Also topping the website revenue list were AOL.com and Excite, which took $320 million and $127 million respectively.
