US Q4 Online Sales To Grow By 27%, Says comScore
US online sales of non-travel-related products will reach $13.8 billion in value, according a new forecast from comScore. This would represent a growth of 27% over Q4 2001, according to the company’s historical data.
The group predicts that the holiday season’s spending will begin in earnest in the US on Monday 2 December, when consumers return to work and are able to use their companies’ high-speed internet access. Research from comScore shows that around twice as many purchases are made via work PCs than from home computers.
| US Online Consumer Sales ($ million) | |||
| Total | Non-Travel | Travel | |
| Q1 2001 | 11,482 | 7,755 | 3,727 |
| Q2 2001 | 12,477 | 7,585 | 4,892 |
| Q3 2001 | 13,300 | 7,565 | 5,735 |
| Q4 2001 | 15,807 | 10,804 | 5,003 |
| Q1 2002 | 17,049 | 10,072 | 6,977 |
| Q2 2002 | 17,539 | 7,943 | 7,796 |
| Source: comScore, August 2002 | |||
