US TV ad revenues down $10.3bn
Total US broadcast television ad revenues were down 12.8% year on year in the second quarter of 2009, according to new research.
The Television Bureau of Advertising (TVB) analysis of estimates supplied by TNS Media Intelligence/CMR found that network TV was down 6.9% in Q209, syndicated TV was down 1.5%, and local broadcast TV was down 26.3%, said TVB.
Looking at the first half of the year, network TV was down 5.8%, syndicated TV was down 0.7%, and local broadcast TV was down 27.0% – a total broadcast TV decline of 12.3%.
Total US advertising for the first six months of 2009 was down 15.4% year on year, according to recent figures from The Nielsen Company.
US ad expenditures declined by over $10.3 billion to a total of $56.9 billion in the first two quarters, said Nielsen.
In July, Strategy Analytics forecast that the total advertising sector in North America will decline 10.2% in 2009.