Nielsen//NetRatings reports that in January 2002, nearly half of all US male web surfers (12.2 million men) were employed in professional, executive or managerial roles, versus just one third of all female surfers at work (5.5 million).
“Socio-cultural factors contribute to the gendered division of labour at work, with women clustered in clerical or administrative fields, while men dominate professional, executive or managerial positions,” said Dawn McCaffrey Brozek, senior internet analyst at NetRatings.
Occupation of Web Surfers According to Gender, Ranked by Female Composition% (US Work) | ||||
Occupation | % Females | Unique Audience (000s) | % Males | Unique Audience (000s) |
Professional | 19.5 | 3,225 | 24.8 | 6,059 |
Executive or Managerial | 13.5 | 2,228 | 25.0 | 6,123 |
Clerical or Administrative | 27.2 | 4,499 | 3.5 | 862 |
Source: Nielsen//NetRatings, 13 March 2002 |
“The occupational stratification by gender among surfers demonstrates that males may be heavier consumers of the Web in the workplace because of the type of jobs they perform,” added Brozek. “Even though both men and women have computer and Internet access at work, women trail in their use of Internet technology in the workplace and a digital divide between men and women still exists.”