Vevo launches shoppable CTV formats

Vevo has partnered with Kerv Interactive to bring shoppable ad formats to its connected TV (CTV) network.

The new AI-powered capabilities, which include dynamic second-screen technology such as bespoke QR codes, will be available to advertisers across the Vevo TV app, 20 linear free ad-supported streaming TV (FAST) channels and 35 distribution partners globally.

Rob Christensen, executive vice-president, global sales, at Vevo, described the partnership as “complementary” to Vevo’s CTV programming and would transform ad breaks into “natively embedded, customisable experiences”.

He said: “With shoppable ad experiences proliferating across the biggest screens in the living room, music videos serve as a connective bridge to influence, enabling brands to reach and engage with passionate audiences in new ways while prioritising the viewer experience.

“As Vevo continues to expand monetisation efforts worldwide, we’re helping brands simplify the path to purchase and drive real-time, outcome-based connections between brands, consumers, culture and commerce.”