Viacom Outdoor Appoints Head Of Consumer Insight
Viacom Outdoor has appointed Stephen Fuller to become its first ever head of consumer insight as part of the poster contractor’s ongoing initiative to improve relations with agencies and advertisers.
The newly created role within the marketing department will see Fuller head up a team of ten with responsibility for research and planning. He will report directly to Hannah Skellorn, who was recently promoted to UK marketing director.
Fuller has worked in agency planning for more than ten years and was a board director at MediaVest, where he was responsible for a number of major clients including Mars, Associated Newspapers and 20th Century Fox. Most recently he has been running his own business working on sales pitches and presentations for media owners.
Commenting on the appointment, Skellorn said: “We are really thrilled to have Stephen joining us. He brings a wealth of planning experience across all media, and from many of the UK’s biggest brands. Having previously been our customer, he will also give us a unique insight into what clients need and how we can best help them develop their business – his new role is a key appointment in our strategy to be ‘the customer’s favourite’.”
Earlier this year Viacom Outdoor appointed Steve Cox to the newly created role of strategic planning director as part of a restructure of its sales and marketing operations. Cox moved over from his planning and research role in the marketing department to head up the agency sales operation with responsibility for forging closer links with media planners and the creatives.
The outdoor advertising industry got off to a flying start in 2004 and the latest figures from the OAA show that the sector continued its recent growth spurt in the three months to March, with revenue increasing by a solid 9.1% year on year to more than £184.5 million (see Outdoor Advertising Continues To See Revenue Rise).
Viacom Outdoor: 020 7478 5240 www.viacom-outdoor.co.uk
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