As industry debates whether media planning has lost its mojo, Newsline speaks with a range of experts to ask what sort of future it faces.
Traditional media planning faces an onslaught of challenges from adtech, algorithms, Google and procurement, to name just a few. Can it overcome them and return to the top table?
In the video interview above, Liz Workman, managing partner of Workman Partnership, BBH’s Jason Gonsalves and VisualDNA’s Jim Hodgkins give their thoughts on what the future holds – and perhaps most importantly, whether it’s bright.
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