Allen Klosowski, VP Advanced Solutions Group, SpotX, tells Mediatel Newsline why connected TV advertising is set to grow, and what the future holds for the world of commercial broadcasting.
ConorMullen,
Commercial Director,
RTE,
on 18 Sep 2017
“If this interview took place five years ago I would have said it was an interesting view on future consumption.
Seamless viewing has been implemented by many broadcasters over the last five years and there is not much insight from it.
To quote using third party data sources for a connected TV without reference to how the data is merged from the TV app is alarming - unless you have some element of registration and collection via a DMP, third party references and in-market auto intenders as a grouping are at best mirrors and subject to all sorts of health checks or at worst guesswork.
Maybe instead of 'fake news' , we should be talking about 'fake data'?
As the IT department will tell you, GIGO.”
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