Videoscape Europe: Streaming as the engine for growth

Next week Videoscape 2018 will explore the growth opportunities that streaming gives producers, rights holders, curators, distributors and aggregators of quality video entertainment in Europe. This thought-leadership event confronts the challenges facing established media companies in an ‘OTT’ market where the media value-chain is being redrawn.

It also explores the strategies for success across direct-to-consumer, broadcaster streaming, SVOD, Pay Lite and OTT aggregator services.

For our 2018 conference, we take a special look at two fast-emerging propositions: direct-to-consumer (DTC) content owners (including sports leagues who become producers and retailers), and new-world aggregators (including born online sports services and Pay TV ‘onboarders’ who want to re-aggregate a fragmented apps landscape). You will hear from companies who are pioneering these new models.

Throughout this one-day event there is an emphasis on new market opportunities, evolving distribution relationships, and the strategies that achieve growth and profit. We consider the sustainability of the streaming ecosystem as a whole – and whether revenues generated from back-catalogues and thematic specialisation can pay for the mass duplication of CRM, billing and marketing functions.

Key themes:

– Optimised marketing that drives new subscriptions at low cost
– How sports owners can use streaming to balance monetisation and reach
– Launch tactics for content released into SVOD services
– Potential app/platform partnerships, from billing to discounted bundles
– Making sure consumers find content in a fragmented apps universe
– Using streaming to expand sports audiences and acquire rights
– Technologies that make streaming easier and maximise subscriber value
– Growing direct-to-consumer revenues without undermining a legacy business
– The investor view on content competition and DTC disruption.

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