Virgin Media has appointed Cindy Rose, VP & managing director of Disney Interactive Media Group, as executive director of television.
Rose – who takes up the post on 1 November – will lead Virgin Media’s strategy for TV, including development of its digital platform and market leading video on demand service.
Neil Berkett, chief executive officer of Virgin Media, said: “Cindy has a wealth of experience and an exceptional understanding of the evolving digital landscape.
“I am delighted that someone of her considerable calibre is joining in such a key role and I look forward to working with her as we continue to develop our TV services.”
Rose was previously SVP & managing director, The Walt Disney Company (UK & Ireland) and was responsible for growing the company’s presence in the UK.