Virgin Media launches YouTube app as part of TiVo service
Virgin Media has launched a YouTube application in its Electronic Programme Guide, allowing all TiVo customers to access the video community’s online content from listings that have, until now, been available only to linear broadcast channels.
The new app will be integrated into the ‘My Shows’ and ‘Search and Browse’ sections, giving users access to YouTube clips and channels.
Peter Chapman, Associate Director of content acquisition at Virgin Media said: “As the first and fastest growing next generation TV service, Virgin Media TiVo is transforming the way we watch television. The distinction between different types of entertainment – from channel schedules to On Demand TV and from linear broadcasts to online content – is blurring all the time.
“By giving YouTube a place in our channel listings we’re breaking the mould of the traditional EPG and giving our customers even more choice in how they can watch the great content on our platform.”
Francisco Varela, Global Director of Platform Partnerships at YouTube added: “We’re always looking for new ways to bring the exciting content generated by our creator community to viewers and are delighted that the YouTube app now has a place in Virgin Media’s channel listings.”
The news comes not long after Freesat’s announcement that the online video service will be available as a part of its premium package from March 2013, demonstrating that YouTube is working its way into living rooms across the nation.