Virgin Radio Reveals New Website

Virgin Radio has revealed a new website, giving it a stronger focus on music and aiming at both current Virgin Radio listeners as well as those who haven’t yet discovered the station.

New revenue streams including page peels, and Virgin Radio says that dedicated microsites and podcasts mean that the new site is also exciting and appealing for advertisers.

The site is moving from one where Virgin Radio are creating all of the content to one which allows Virgin Radio to collaborate with its users to create a more content-rich experience, leading the way for radio websites.

Visitors to the website will also be able to submit their own content onto the site including gig reviews and music news.

James Cridland, Virgin Radio’s digital media director, said: “The new look site will take advantage of the site’s wealth of great music content which is currently hidden behind the station’s brand and content.

“This is the metamorphosis of turning a ‘radio station site that also has music content’ into a site that is unashamedly aimed at people who enjoy the music we all love.”

Virgin Radio: 020 7434 1215 www.virginradio.co.uk