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VR and the opportunities for brands

VR and the opportunities for brands

Virtual Reality, after years of slow burn and false starts, is finally hitting the mainstream. Everyone from publishers to games makers are using it to create wildly interesting experiences, so should brands also get involved?

Speaking at Media Playground 2016, Sean Dromgoole, founder of GameVision, explains how VR could open up new opportunities for advertisers.

See also:

Newsbrands need to harness VR to keep pace with digital life

Is virtual reality the Holy Grail for advertisers?

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