The Bank of Scotland and Volkswagen are to run national campaigns via the regional daily press for the first time. The deal will use The Word’s regional titles for both campaigns. VW’s ‘Affordability’ campaign, which will run until Christmas, will appear in 52 regional dailies. VW’s £120,000 spend was arranged by BBJ Media Services.
58 regional titles will be used by The Bank of Scotland to execute a direct response campaign to promote its low interest credit card.
Mark Knight Public Relations: 0171 240 0863The Word: 0171 620 2699
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