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Walmart launches ‘immersive experiences’ in Roblox

Walmart launches ‘immersive experiences’ in Roblox
In brief

Walmart has launched two new “immersive experiences” in Roblox: Walmart Land and Walmart’s Universe of Play.

Walmart Land features a virtual store of merchandise, or what the company is dubbing “verch”, for players’ avatars, as well as and unlockable tokens and badges that can be earned in various games and competitions.

It will also debut with three major “experiences”: Electric Island, House of Style, and Electric Fest, each with various interactive entertainment options.

Walmart’s Universe of Play, meanwhile, will offer players virtual experiences with toys and products like hoverboards to play with as they seek to build a personal trophy case by earning virtual coins.

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Author

  • Jack Benjamin

    Jack Benjamin is a reporter for The Media Leader and leads our coverage publishing and social media. Originally from the Chicagoland area, Benjamin joined in March 2022, having previously served as section editor, comment and film, for Cherwell at Oxford University, where he received a Master of Science with merit in Comparative Social Policy. He also received a BS in Social Policy from Northwestern University, and has previously worked as an intern for The Late Show with Stephen Colbert, The Chicago Council on Global Affairs, and the US House of Representatives.

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