Watch: The 1 thing advertisers should know about TikTok in 2024
The Year Ahead 2024
TikTok wants to be known as a “full-funnel” solution that provides brands with more than just performance advertising based on last-click attribution.
That is according to Kris Boger, UK and Ireland general manager and global business solutions at the short-form video giant.
Boger spoke to The Media Leader at The Year Ahead 2024, our annual invite-only get-together of the most influential people in advertising and media, hosted with Adwanted Events.
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