Western European Mobile Market Will Hit Saturation By 2007
The number of mobile users worldwide will surpass two billion by 2007, although the growth rate between now and then will slow almost to a standstill, according to projections from InStat/MDR.
This ‘catastrophic slowdown’ comes as penetration in western Europe approaches 83.6% in 2007 – a virtual saturation point in the market. As a result, the compound annual growth rate in the number of mobile customers in the region will be just 1.2% in the 2002-2007 period.
InStat’s forecasts concur with those of Forrester Research which has predicted an 80% penetration in mobile users across the whole of Europe by 2008. Forrester also describes this as a saturation point, after which growth is likely to stall (see European Mobile Penetration Will Hit 80% Ceiling, Says Forrester).
Forrester’s figures predict that there will be 48.4 million mobile customers in the UK by 2008, comprising 79% of the population.
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