Westfield hosts Wimbledon Experience with Ocean and Vodafone
The All England Club is bringing an immersive experience of Wimbledon to tennis fans in Westfield with Vodafone and Ocean Outdoor.
The flagship activation, the Wimbledon Experience W12, will be located at Westfield Square for a fortnight from 27 June to 10 July.
Entry will be free from 11am every day where tennis fans can watch all the Championship matches on a large screen in an English garden-themed area with lawns, flower beds, and refreshment areas.
Vodafone, the official connectivity partner of the Championships, will also tie in a virtual reality experience called the Wimbledon Walk of Champions to the W12 activation so fans can retrace steps of Wimbledon greats on Centre Court.
This VR experience will also be made available onsite at Wimbledon and as a mobile experience at home.
In its fifth year of partnering with the All England Club, Ocean Outdoor will also show 60-second highlights of the grass-court grand slam across its 35 large-format full-motion screens in 11 UK cities including live scoreboards, bespoke creative, and 20-second daily match highlights.
Grace Charge, head of brand experience and partnerships, Europe at Unibail-Rodamco-Westfield, said: “This summer, we’re excited to be combining Ocean Outdoor’s world-class digital screen capabilities with Westfield London’s experiential event space to bring the Wimbledon experience to W12 in an interactive format. The activation is a great example of creating a fun and engaging destination while delivering sporting entertainment to a wide range of audiences.”