WPP’s Ogilvy Public Relations Worldwide division has acquired 70% of Era Public Relations Company, one of Taiwan’s leading technology-specialist public relations firms, the group announced this morning.
Era provides communications services to blue-chip clients including Hewlett Packard, Dell Computer and Oracle and reported revenues of US$1.5 million for the year ended 31 December 2001 and had net assets of US$0.8 million at that date.
The acquisition of Era creates the largest PR capability in Taiwan and strengthens Ogilvy PR’s range of communications services and continues WPP’s strategy of expanding its networks in fast-growing sectors and important markets, the group said.
